Deep Plum Reds: Soft berry and wine reds with a blue undertone. Avoid reds with an orange undertone. These can make you look washed out and ashy. Sheer medium brown with pink undertones or beige lipsticks with a pink undertone flatter fair skins.
Browns: Mocha browns, and darker brown/pink lipsticks are also flattering for an evening lip look. Extra pale browns with yellow undertones make fair skin look washed out.
Pinks: Pinks look fantastic on fair skin. Sheer, light shiny pink lipsticks with blue undertones also work well. Pinks with a slight gold shimmer also enhance this skin tone very nicely. Dusty roses with or without shimmer are good ones. Stay away from hot pink lipstick as it overpowers fair skins.