- Use light tones in areas you want to highlight and darker tones to shade areas you want to downplay.
- Use a foundation or concealer in a shade lighter than your natural coloring to highlight different areas on the face for a "lifted" look. Consider the corner of the eyes, center of the forehead, tops of the cheekbones, underneath the brow bones, under the lower corners of the mouth and the center of the chin.
- Use a darker makeup, concealer or powder to shade, or create a shadow, that recesses a particular area of the face. This can give the face quite a dramatic effect, especially in photographs. It's less effective and unnatural looking in daylight, so for street makeup use this technique subtly, and blend your makeup well.
- Contouring can define your jawline, diminish a double chin, create a cheekbone or soften a prominent jawbone.
- Shading works best if used under your regular foundation. Use powder shading, however, after you've applied your foundation.
- Highlighting looks best if used on top of foundation.
- Blend well when highlighting and shading.
- You can use shading to shade the hollows of the cheek.